888.829.2831 | 615.965.3800

We believe in working from the inside out. We established the unprecedented Norvell University to equip our partners with every tool necessary to succeed. And we don’t stop there. We teach our consumers the most holistic approach to tanning on the market. Our business practices are transparent and our reputation precedes us. Integrity is our foundation.

While Norvell is synonymous with flawless color and premium product performance, we also recognize the larger imprint of all that touches the skin. We strive to incorporate only the healthiest and greenest ingredients in the world. And we’ve crossed oceans to do it. Responsibility to each other and to the planet is our mandate.

Norvell  is committed to protecting our professional re-sellers and our products from diversion. Our products produce optimum results when chosen and sold by trained salon professionals who understand their clients’ needs and objectives. Diverted products are many times counterfeit, contaminated, old or expired products that may not be safe to use. We are committed to protecting the safety of our consumers. Our commitment to you is to make every effort to maintain the product integrity that you demand from Norvell.


Although you have probably witnessed product diversion, 9 out of 10 consumers are unaware of what product diversion really is. Diversion is when products are sold by “unauthorized” professional and retail outlets. Only authorized resellers are allowed to sell genuine Norvell products and equipment. Authorized resellers include Professional Tanning Salons, Day Spas, Authorized Online Resellers, and Authorized Professional Beauty Outlets. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of an authorized reseller are considered to be “diverted”. The most common type of diversion are products being sold in the internet.


Diverted products are many times counterfeit, contaminated, old or expired products that may not be safe to use. This means if you buy our products in a supermarket, drugstore, online discount site, or any other outlet other than an authorized reseller, we cannot guarantee that it is an authentic Norvell product, nor that will perform as intended. Norvell cannot guarantee the authenticity, age, or efficacy of products sold outside of legitimate distribution channels.
Diverted products hurt independent salon owners, the manufacturer and ultimately you, the consumer, who trusts professional brands like Norvell to deliver the highest quality ingredients and results.


Diversion occurs when products are found in any outlet other than a tanning salon. These outlets often include websites, eBay retailers, discount stores, drugstores, grocery stores, flea markets, etc.


Most diversion occurs through clandestine efforts of the diverter to trick our distributors into selling them wholesale products.


  • To grant consumers the opportunity to receive the proper training and instruction concerning the use and benefits of the Norvell product range.
  • To ensure that the consumer only receives genuine Norvell products.
  • To ensure that the products purchased have not been tampered with or altered.
  • To keep old or expired products out of the marketplace.
  • To ensure product and consumer safety.


Don’t risk it, don’t buy it! Share with your friends about the potential danger of diverted products! If you see a Norvell product for sale outside a salon, please Click Here to send us an email with the city, state and name of the location where you saw the products. You can also call 888.829.2831 to report any potential diverters, allowing us to conduct a full investigation.

Norvell is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA and and The Leaping Bunny Program (CCIC) as cruelty-free. Norvell further certifies that our products marked vegan do not contain any animal-derived ingredients.


Norvell offers a 30-day money-back guarantee. If you are not satisfied, for any reason, with the quality of our products or if you just have a question or comment please contact customer service at 888.829.2831 or info@norvelltanning.com.

Note: Norvell® & Dancing with the Stars by Norvell cannot guarantee the quality of products sold by non-authorized retailers. Purchasing Norvell products from internet sites not legitimately representing Norvell & Dancing with the Stars by Norvell products potentially forfeits this warranty. This includes non-authorized retailers on Amazon®.