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  • How to Increase Your Spray Tan Business with Monthly Specials

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    Michael Cottrill

    Add some extra fun to your spray tanning services by offering exclusive deals to your clients! From monthly specials to daily “happy hour” pricing, there are tons of ways to gain interest in your salon, attract new customers, and keep them coming back for more.

    When planning monthly specials, start by learning what your clients want. This is important because what works for one salon, might not fit the needs of your client base. Through client feedback, you can get creative with your offerings and find what works best for your business.

    For example, if your salon is in the heart of the city, it may make sense to have a spray tan “happy hour.” This would include special pricing for those who visit your salon over their lunch break. If your salon isn’t in a location with heavy foot traffic, another promotion may be a better fit.

    Another popular special is free/discount tan days. For example, you can debut a “20% Off Spray Tan Day” to fill your appointment books, or “Bring a Friend Day” to meet even more new customers.

    To keep customers returning to your salon, you can offer a discount on a future spray tan when the client re-books at checkout. Special deals like free birthday sprays, student discounts, and retail savings with a spray tan purchase are also great ideas to keep people coming back.

    When it comes to gaining followers on social media, it’s a great idea to promote your specials online! You can also offer special giveaways on Instagram, Facebook or Twitter with prizes like a gift basket of retail products, a free spray tan package, and more.

    Learn more about what it takes to own a successful salon from the industry’s #1 Spray Tan Training program, Norvell University. Get your spray tan certification, launch your business, and hear the secrets to success from industry experts, all in one place!